Luxury Meets Play: Setting a New Standard How Consumers Experience & Engage with Luxury Brands
BELLEMINT in Action
Discover Sara Cristina & Yliana Yepez on the Platform
In a playful fusion of fashion and technology, luxury swimwear brand Sara Cristina and renowned handbag designer Yliana Yepez have joined forces to integrate their collections into the immersive fashion styling game, BELLEMINT.
Launched globally on March 5, 2025, BELLEMINT allows players, known as "stylists," to curate digital outfits using real-world items from participating brands. Users can participate in styling challenges, shop the looks, and earn rewards that translate into real-world discounts and loyalty perks. The game, which was created by fashion game development company Muus Collective for fashion retailer REVOLVE, launched in the U.S. in October 2024. It’s now being offered globally through Google Play and Apple app stores.
By incorporating Sara Cristina's elegant swimwear and Yliana Yepez's sophisticated handbags into BELLEMINT, users can now experiment with these luxury items in a virtual setting, fostering deeper engagement and brand loyalty. This collaboration not only enhances the gaming experience but also provides a unique platform for these brands to reach a broader audience.
Folta Consulting played a pivotal role in this partnership by leveraging its expertise in data analysis and innovative marketing strategies. Our guidance ensured that the integration of Sara Cristina and Yliana Yepez into BELLEMINT was seamless and aligned with the brands' growth objectives. This initiative exemplifies Folta Consulting's commitment to bridging the gap between creators in fashion and technology, offering new avenues for consumer interaction and engagement.
This collaboration represents a significant step forward in the convergence of fashion and interactive digital platforms, setting a new standard for how consumers experience and engage with luxury brands in the digital age.
Download the game here: https://bellemint.sng.link/Dp7nc/qe0c/3sao
An Yliana Yepez challenge will be launching soon.