• 1st Phase: Business & Performance Audit

    Before we establish where you want to be, we need to know where you are currently at. We do this by completing an audit that encompasses the following:

    • Access & assess data points. (Google Analytics, CSM Reports, Channel Reports)

    • Review Business challenges and current positioning

    • Understand growth expectations

    • Financial strategy and budget allocations

    • Marketing strategy & planning

  • 2nd Phase: Bespoke Assessment Delivery

    Once we have gathered all critical information, we will be able to supply a fully bespoke assessment that will include the following items to support your next phase:

    • Compiled presentation of findings

    • Actionable next steps to support business challenges and growth

    • Defined measurable metrics and targets

  • 3rd Phase: Implementation of Action points and Strategy

    Here the magic happens when we combine all of the action points to support immediate and long-term improvements. We apply these to your strategy to witness the scaling:

    • Outlined roadmap with prioritised initiatives to address immediate challenges as well as lay the foundations for future growth

    • Supply test & learn approaches as business needs can change, and strategy needs to be adaptable

  • 4th Phase: Continuation of Performance Audit and Optimisations

    The continuation of performance audits ensures that a brand remains on track with its goals and objectives by identifying areas of improvement and inefficiency. By addressing these issues, businesses can optimise their operations, increase productivity and profitability, and pave the way for sustainable growth.

Skills

  • Developing and executing data-driven marketing strategies aimed at maximising ROI, enhancing brand value, and optimising performance across channels.

  • Identifying and expanding profitable sales channels, both online and offline, to broaden market reach and increase conversion rates.

  • Implementing data-driven customer segmentation and behavioural analysis to enhance targeting efforts, increase relevancy in messaging, and improve overall marketing effectiveness.

  • Crafting detailed financial strategies and budget allocations to ensure optimal resource use, maximise cost-efficiency, and increase overall marketing ROI.

  • Analysing and testing various site and funnel elements to enhance user experience, decrease bounce rates, and improve conversion rates.

  • Leveraging advanced analytics tools to provide actionable insights, create customised reports, and fine-tune strategies based on real-time performance data.

  • Developing end-to-end lifecycle marketing strategies, including acquisition, retention, and reactivation campaigns that maximise customer lifetime value.

  • Providing hands-on mentorship to marketing, sales, and operations teams, guiding them in industry best practices, data-driven decision-making, and scaling growth strategies. This includes training in advanced marketing tools, performance analytics, and customer-focused initiatives to ensure sustained internal capability and knowledge transfer.