The fear of looking “too marketed” is quietly costing fashion and jewellery brands visibility. In a digital landscape built on paid distribution, silence doesn’t signal restraint, it signals absence.

Don’t let Meta’s AI ruin your ad campaigns, take control of your brand in the digital environment whilst learning how to use new AI tools within these marketing platforms to your benefit.

Performance marketing is changing for luxury and DTC brands. Here’s what’s driving the shift in 2025 and how fashion and jewellery businesses can scale profitably into 2026.

Shopify and OpenAI bring commerce to ChatGPT. US users can now make in-chat purchases.

With a lot of market uncertainties let’s look at our European customers and what Q4 2025 has to offer.

What is Prada doing that is supporting their double digit growth year over year.

Do KPIs really tell the full story? Yes. Here’s how we use them to measure what matters.

Do tastemakers drive traffic and performance? Yes. Here’s how we’ve seen it work.

A question we often get asked when starting with performance marketing is what creatives should be used. Here an insight into our recommendations.

A trip to Paris with Sara Cristina to present the Resort 2026 collection to new and existing wholesale partners and press.

The future of search is here and it's conversational. Make sure your brand is part of the answer, not lost in the noise.

New import tariffs on global goods affecting US lifestyle brands, and beyond.

Going with the flow, finding new mutually beneficial opportunities for brands and wholesale partners alike.

A collaboration representing a significant step forward in the convergence of fashion and interactive digital platforms.

A short introduction to the power of data and what it can reveal.

A short introduction to an investor memorandum and what investors actually look for when making decisions.

A short introduction to performance marketing and how it is different from digital marketing.