Setting up an Interior Design Studios Direct-to-Consumer Channel for Success
The esteemed interior design and product studio, HAMREI, engaged Folta Consulting to elevate its direct-to-consumer (DTC) and operational capabilities. The studio envisioned a comprehensive enhancement encompassing strategic financial visibility, website analytics, marketing channel optimisation, and operational insights. HAMREI aimed to navigate the digital landscape while maintaining the essence of luxury, with aspirations for expansion both locally and globally. The overarching objective was to confidently embrace new opportunities and revenue channels in the dynamic interior design market.
Solution:
Financial Clarity & Marketing Optimisation:
Conducted a comprehensive financial analysis, implementing detailed Profit and Loss statements.
Set up a robust foundation for DTC strategies with enhanced website analytics, integrating Google Analytics and building bespoke Datastudio Reports.
Established multiple marketing channels, including email marketing and social media.
Addressing key pain points in operations and supporting task delegation and operational expansion.
Investor Memorandum and Insights:
Collaborated closely with HAMREI Studio to craft a compelling investor memorandum, spotlighting their unique value proposition and growth potential.
Developed detailed profit and loss overviews, balance sheets, and cash flow forecasts, providing transparency to attract potential investors.
Results:
Confidence in Financial Health: HAMREI Studios presented a compelling investor memorandum, gaining confidence from potential investors and stakeholders.
Elevated E-commerce Success: The e-commerce platform is set to become a thriving revenue stream, attracting a new customer base and driving substantial sales growth.
Expanded Operations: The studio successfully expanded its physical space, accommodating increased production and an extended product offering.
Financial Stability: Profit and loss overviews, balance sheets, and cash flow forecasts provided a clear financial roadmap, contributing to enhanced financial stability.
Conclusion:
Through strategic financial insight, operational optimisation, and a dedicated focus on HAMREI Studios' unique luxury brand, Folta Consulting held them by the hand into a new era of success. The harmonious blend of tradition and digital transformation ensures that HAMREI Studios stands at the intersection of timeless elegance and contemporary consumer demands.
About the brand:
Born in The Potteries, Staffordshire, to an Anglo-Swiss father and Brazilian mother, HAMREI began to hone his eye for interiors and design between the British countryside and summers spent in the Mediterranean. Following his studies in Architecture he switched to interiors & furniture design through the formative guidance of Gisbert Pöppler in Berlin. Returning to his home country he continued to develop his sensibility for materials and colour during 3 years at Peter Mikic before going on to join French designer Pierre Yovanovitch. Whilst managing projects in the UK and US for the French firm, he continued to develop his own style until he set up his own interior & furniture design studio in the Summer of 2021.
Visit HAMREI here: www.hamrei.com