Transforming a Luxury Swimwear Brand's Direct-to-Consumer Channel
The prestigious luxury swimwear brand, Sara Cristina, sought assistance in enhancing its direct-to-consumer (DTC) channel. The client aimed to optimize their e-commerce operations, including analytics, website revamping, platform migration, customer feedback collection, and refining their marketing strategy. The goal was to expand both internationally and domestically in the United States while achieving significant growth in revenue.
1. Analyzing the E-commerce Landscape:
Conducted a comprehensive analysis of the existing e-commerce infrastructure, identifying gaps and opportunities.
Implemented robust analytics and tracking capabilities to gain insights into user behavior, traffic sources, and conversion paths.
2. Platform Migration to Shopify:
Advised and facilitated the migration from WooCommerce to Shopify for a more streamlined and user-friendly e-commerce platform.
Ensured a seamless transition, preserving critical data, and minimizing downtime during the migration process.
3. Crafting a Customer-Centric Website:
Collaborated on the creation of a visually appealing and user-friendly website to elevate the brand's online presence.
Focused on mobile responsiveness, intuitive navigation, and efficient checkout processes to enhance the overall user experience.
Website prior to starting with Folta Consulting using Magento and Wordspace
Website after migration to Shopify & development on headless template
4. Data-Driven Decision Making:
Utilized quantitative data to inform key decisions, including inventory management, pricing strategies, and marketing campaigns.
Conducted customer surveys to collect qualitative insights, helping understand preferences, pain points, and expectations.
5. Marketing Channel Optimization:
Developed and implemented a data-driven marketing strategy, emphasizing a mix of channels to reach a broader audience.
Utilized social media advertising, influencer partnerships, and email campaigns to engage with the target market effectively.
6. International Expansion and Domestic Growth:
Conducted market research to understand international consumer preferences, tailoring marketing efforts accordingly.
Executed targeted campaigns to grow the brand domestically in the United States, leveraging insights from both quantitative and qualitative data.
Results:
After the implementation of these strategies, the luxury swimwear brand achieved measurable success:
Annual revenue growth of 145%, showcasing the effectiveness of the revamped DTC channel.
Improved Average Order Value (AOV) and Conversion Rate, indicating increased customer engagement and satisfaction.
Attracted a substantial number of new customers, validating the success of the marketing channel mix.
Maintained a positive Return on Investment (ROI) across marketing efforts, ensuring sustainable profitability.
Sessions 2023 vs 2022 | Folta Consulting started working with Sara Cristina at the end of April 2023
Orders 2023 vs 2022 | Folta Consulting started working with Sara Cristina at the end of April 2023
Conclusion:
Through a holistic approach to e-commerce optimization, analytics, and targeted marketing, the luxury swimwear brand not only successfully migrated its platform but also achieved substantial growth in revenue, both internationally and domestically. The data-driven decision-making process played a pivotal role in the brand's success, solidifying its position in the competitive luxury market.
About the brand:
Established in 2015, Sara Cristina's vision brings to life timeless garments that harmonize nature with modern art-inspired elements. Through sustainable practices, craftsmanship, and materials, Sara Cristina explores a bold yet elegant approach to swim and resort wear. Founded by Sara Cristina Villasmil and David De Lima, the brand was born out of a desire to innovate while staying connected to its founders' origins on the coasts of Venezuela.
Visit Sara Cristina here: www.saracristina.us
Website development and migration in collaboration with Kaum Studios